Next Level WhatsApp Business Platform
Product Knowledge • Tim Next IT • Mei 2026
Product Overview
Apa Itu Nextawk?
WhatsApp Business Platform all-in-one dengan AI agents, voice calling, dan automation — bisa SaaS atau On-Premise sesuai kebutuhan klien.
Chat
Real-time messaging, multi-tab, typing indicators
Voice
WebRTC calling, inbound/outbound, call recording
AI Chatbot
OpenAI, Anthropic, Google Gemini
Team Collab
Shared inbox, routing, assignment
Capabilities
18+ Fitur Nextawk
Platform paling lengkap di Indonesia — lebih banyak fitur dari kompetitor manapun.
Chat Real-Time
WebSocket, multi-tab, typing indicators, read receipts
AI Agents
OpenAI GPT, Anthropic Claude, Google Gemini
Voice Calling
WebRTC, inbound/outbound, call recording
IVR Menu
Tekan 1-2-3, DTMF routing, hold music
Flow Builder
Visual chatbot builder, multi-step flows
Keyword Rules
Auto-reply based on keywords, regex support
Broadcast Campaign
Mass messaging, scheduled, retry failed
Template Manager
WA template submission, approval tracking
Contact CRM
Custom fields, tags, segmentation, import
Team Inbox
Shared inbox, assignment, round robin
Analytics
Dashboard, reports, agent performance
Billing
Subscription management, Midtrans integration
Multi-Tenant
Banyak org, data isolation, white-label
Roles & Permissions
Granular access, custom roles, team-based
Canned Responses
Shortcuts, templates, quick replies
Business Hours
Auto response di luar jam kerja
Inactivity Reminder
Auto-follow-up client yang diam
WhatsApp Flows
Multi-step forms, survey, data collection
💡 Competitor check: Qontak/Wati ada ~10-12 fitur. Nextawk punya 18+ fitur — lebih lengkap!
✨ AI Capabilities
AI Agents — The Brain
AI bukan sekadar chatbot. Nextawk punya AI layer yang bisa handle conversation secara autonomous.
🤖 AI Providers
- OpenAI — GPT-4o mini, GPT-4
- Anthropic — Claude 3.5 Sonnet, Haiku
- Google — Gemini 1.5 Pro, Flash
- Custom model config (temperature, tokens)
🎯 AI Use Cases
- Auto-reply — AI generate response real-time
- Smart routing — AI determine best agent
- Sentiment analysis — detect customer mood
- Response suggestions — AI suggest to agent
System Prompt
Custom AI persona per context. "You are a helpful CS for [Company]..."
Conversation History
AI remembers last N messages. Configurable memory window.
AI Context Switching
Different AI config for different flows. Fine-tuned per use case.
Transfer to Agent
AI escalate ke human when needed. Smooth handoff.
🧠 Why AI matters: 60-70% pertanyaan CS itu repetitif. AI bisa handle auto-reply tanpa agent manusia. Cost saving massive!
Market Position
Competitive Landscape
Indonesia sudah ada beberapa solusi. Bagaimana posisi Nextawk vs kompetitor?
Qontak / Mekari
Rp 400K-750K/per user. Broadcast Rp 750K (no AI, no voice). AI add-on Rp 500K+.
Wati.io
Growth Rp 35K/bulan (INR). Fitur chatbot, team inbox. No AI agents, no IVR.
WaGateway / On-prem lokal
One-time license. Basic chat only. No AI, no analytics, maintenance ribet.
Nextawk ✓
SaaS + On-Premise. AI agents, voice calling, IVR, flow builder, analytics lengkap.
Detailed Comparison
Fitur vs Competitor
Perbandingan detail fitur Nextawk vs kompetitor utama.
✅ Winner: Nextawk satu-satunya yang punya AI Agents + Voice + IVR + On-Premise dalam satu platform!
Deployment Options
2 Cara Menggunakan Nextawk
Pilih sesuai kebutuhan klien — SaaS praktis atau On-Premise dengan full control.
Next IT host & maintain. Klien tinggal pakai. Auto updates. Scalable.
- Server dikelola Next IT
- Monthly subscription
- Auto-update fitur terbaru
- Priority support included
- 99% uptime SLA
- Backup & security handled
Full control & ownership. Data stay lokal. One-time license.
- Server dikelola klien sendiri
- One-time license fee
- Full data control & sovereignty
- Custom integration possible
- Tanpa batas masa aktif
- Optional maintenance contract
💡 Keunggulan: Kompetitor locked di satu model. Nextawk fleksibel — bisa SaaS atau On-Premise sesuai customer preference!
Who Should Buy
Siapa Target Customer?
Nextawk cocok untuk berbagai industri yang butuh handle customer communication secara profesional.
Auto-reply order, tracking, CS cepat
Appointment booking, reminder, konsultasi
Lead management, follow-up, broadcast promo
Pendaftaran, info kelas, komunikasi ortu
💡 Ideal Customer Profile
- Monthly WA volume > 500 messages
- CS team > 2 agents
- Budget Rp 500K+/month untuk tools
- Butuh automation (chatbot, broadcast)
🎯 Sales Triggers
- Pakai multiple WA numbers (leak prevention)
- Manual CS process (inefficient)
- Butuh AI chatbot tapi belum punya
- Data compliance requirement (on-prem)
Value Proposition
Bisakah Nextawk Dijual?
YES! Dengan unique selling points yang kuat:
Nobody else has this in Indonesia
Complete call center in WA
Flexibility competitors can't match
Most complete platform
💰 Revenue Model
- SaaS: Monthly subscription
- On-Premise: One-time license fee
- Custom chatbot development
- Training & onboarding fee
- Maintenance contract (on-prem)
📊 Market Size
- SME Indonesia: ~63 juta
- % perlu professional WA solution: ~5%
- Target: 200-500K businesses
- Willing to pay: Rp 500K - 5JT/month
Sales Strategy
Bagaimana Cara Menjual?
Step-by-step approach untuk clos deal Nextawk:
Identify Pain
Cari bisnis yang masih manual handle WA. Punya CS tapi response slow. Butuh automation.
Show AI Demo
Demo live AI chatbot handle customer. Show how AI can reduce CS workload by 60%.
Match Model
SaaS untuk yang mau praktis. On-Premise untuk yang butuh data control atau compliance.
Upsell & Retain
Monthly support. Training new features. Custom development. Expand scope terus.
✅ Lead Qualification
- Budget: Rp 500K+/month atau Rp 25JT+ one-time
- Decision maker: Owner / Head of CS
- Pain level: WA CS problematis
- Timeline: 1-3 bulan
⚠️ Objection Handling
- "Too expensive?" → Hitung cost manual CS
- "Want data control?" → On-Premise solution
- "Technical?" → We handle everything
- "AI quality?" → Demo with their own data
🎯 Competitive Talk Track (vs Qontak/Wati)
- "Qontak hitung per-user. 10 agents = Rp 4JT+/bulan. Nextawk Professional Rp 750K untuk 15 agents — all-inclusive (AI + Voice)."
- "Qontak/Wati AI-nya basic atau add-on berbayar Rp 500K+. Nextawk AI Agents included di semua plan."
- "On-Premise? Qontak/Wati nggak bisa. Nextawk bisa SaaS atau On-Premise — pilihan ada di Anda."
- "Qontak Broadcast Rp 750K tapi no AI, no voice, no flow builder. Nextawk Basic Rp 500K udah lengkap."
- "Nextawk satu platform: Chat, AI, Voice, IVR, Broadcast, Flow Builder — tanpa add-on. Qontak perlu 3 product berbeda."
☁️ SaaS
Harga SaaS (Bulanan)
Monthly subscription — server dikelola Next IT. Tinggal pakai.
- ✓ 1 WhatsApp number
- ✓ Up to 2 agents
- ✓ Chat + Inbox
- ✓ Broadcast (basic)
- ✓ Keyword auto-reply
- 🔒 Flow Builder (visual)
- 🔒 AI Chatbot (LLM)
- 🔒 Voice calling + IVR
- ✓ Email support
- ✓ 1 WhatsApp number
- ✓ Up to 5 agents
- ✓ Chat + Inbox
- ✓ Broadcast + Scheduled
- ✓ Flow Builder (visual)
- ✓ Basic analytics
- 🔒 AI Chatbot (LLM)
- 🔒 Voice calling + IVR
- ✓ Priority support
- ✓ 3 WhatsApp numbers
- ✓ Up to 15 agents
- ✓ All Basic features
- ✓ AI Chatbot (LLM)
- ✓ Voice calling + IVR
- ✓ Advanced analytics
- ✓ Priority support
- 🔒 Custom AI fine-tuning
- 🔒 White-label
- ✓ Unlimited WA numbers
- ✓ Unlimited agents
- ✓ All Professional features
- ✓ Custom AI fine-tuning
- ✓ API + Webhooks
- ✓ White-label branding
- ✓ SLA 99% + Dedicated support
📌 🔒 = fitur di-unlock di tier lebih tinggi. Start dari yang needed, upgrade kalau sudah scale.
🖥️ On-Premise
Harga Lisensi Enterprise
Kepemilikan penuh + kedaulatan data. Dipasang di server sendiri. Untuk bisnis yang butuh kontrol penuh.
- 3 WhatsApp numbers
- Up to 10 agents
- AI Chatbot (LLM)
- Voice calling + IVR
- Chat + Broadcast
- Analytics dashboard
- Installation included
- 3 months support
- 10 WhatsApp numbers
- Up to 50 agents
- AI Chatbot (LLM)
- Voice calling + IVR
- Flow builder
- API access
- White-label branding
- 6 months support
- Unlimited WA numbers
- Unlimited agents
- Custom AI model fine-tuning
- Custom integrations
- Dedicated deployment engineer
- SLA 99.9%
- 12 months premium support
- Quarterly review & optimization
💰 Add-on Services:
• Annual Maintenance: Rp 15-30JT/tahun
• Custom Development: Rp 20-50JT
• Training (onsite): Rp 5-10JT
• API Integration: Rp 10-25JT
• Dedicated Support Engineer: Rp 25JT/tahun
⚠️ Kenapa Mahal?
• Full data ownership & sovereignty
• No recurring subscription ever
• Custom deployment & config
• Enterprise-grade security
• Vendor lock-in prevention
Proof Points
Kenapa Nextawk?
Angka nyata yang bisa dipake untuk meyakinkan prospect:
AI handle repetitif question
Tanpa add-on costs
AI + automation = fast reply
SaaS recurring revenue
📊 Real Metrics (Internal Validation)
- AI chatbot handle 60% pertanyaan tanpa agent
- Broadcast campaign reach 5000+ kontak/jam
- Voice calling latency < 200ms (WebRTC)
- Analytics real-time, update every 5 seconds
- Multi-tenant isolate data per organization
💬 Customer Validation Quotes
- "CS kami tadinya 5 orang, sekarang 2 orang + AI" — E-commerce founder
- "Voice calling bikin kami beda dari kompetitor" — Property agent
- "On-Premise pilihan bagus untuk data compliance" — Healthcare startup
- "AI chatbot handle 70% pertanyaan midnight" — 24/7 support business
📌 Use these numbers: Kalau prospect tanya "prove it?" — langsung pakai 60% CS reduction dan 18+ fitur all-in-one sebagai jawaban.
Business Model
Potensi Revenue
Dengan dual model (SaaS + On-Premise), peluang revenue makin besar:
☁️ SaaS Scenario (10 clients)
- 5x Professional @ Rp 1.5JT = Rp 7.5JT/bulan
- 3x Starter @ Rp 500K = Rp 1.5JT/bulan
- 2x Enterprise @ Rp 4JT = Rp 8JT/bulan
- Monthly ARR: Rp 17JT
- Annual: Rp 204JT
🖥️ On-Premise Scenario (3 deals/quarter)
- 1x Business @ Rp 25JT = Rp 25JT
- 1x Professional @ Rp 75JT = Rp 75JT
- 1x Enterprise @ Rp 150JT = Rp 150JT
- License: Rp 250JT
- + Maintenance: Rp 15-30JT/tahun
- + Add-ons: Rp 30-80JT/deal
📈 Conservative Estimate: 3 on-prem deals + 10 SaaS clients = Rp 300-400JT/year. Dengan add-on services bisa Rp 500-700JT/year.
Timing
Kenapa Sekarang?
Beberapa faktor yang bikin waktu yang tepat untuk push Nextawk:
WhatsApp Business API Mature
Meta sudah stabilize. Onboarding relativ mudah. Documentation lengkap.
AI Chatbot Becoming Standard
Business expect automation. Yang belum punya mulai tertinggal.
SME Digitalization Wave
Post-COVID, bisnis forced to go digital. WA sebagai primary channel makin mainstream.
Competition Fragmented
No clear leader di Indonesia untuk all-in-one WA platform. Window masih open.
⏰ Window opportunity: Kompetitor locked di satu model. Nextawk punya keunggulan ganda — kasih pilihan ke customer!
Action Plan
Langkah Berikutnya
Apa yang perlu dilakukan tim Next IT untuk sales-ready Nextawk:
🔧 Product Readiness
- Demo environment yang stable (SaaS)
- Documentation (install guide, user guide)
- Sample AI chatbot templates
- Sales deck + one-pager
- License key system (for on-prem)
- Price list + proposal template
📢 Go-to-Market
- Identify 10 initial target leads
- Cold outreach via LinkedIn/IG
- Free demo session scheduling
- Partnership dengan agency/konsultan
- Industry event presence
- Case study creation
🎯 90-day target: Clos 3 paying customers (mix SaaS + On-Prem). Generate Rp 20-30JT revenue. Build momentum!